Marketing and Management : Defined, Explained and Applied
Malliga Marimuthu, Gary Armstrong, Phillip Kotler, Stewart Adam, Sara Denize, Stephen P. Robbins, David A. DeCenzo, Mary Coulter, Megan Woods
This is a custom eBook that was compiled for use in LaTrobe University, Melbourne, Australia.A Custom eBook can be thought of as a Course Pack, one that gathers all the needed chapters from various individual textbooks by different authors in one place.The source textbooks that were used in compiling this custom book are:1) Principles of Marketing, 7e by Armstrong, Kotler, Adam and Denize and 2) Management: the essentials, 4e by Robbins, DeCenzo, Coulter and Woods.
年:
2020
出版:
1
出版社:
Pearson Australia
语言:
english
页:
828
ISBN 10:
0655702415
ISBN 13:
9780655702412
文件:
PDF, 29.29 MB
IPFS:
,
english, 2020