Images of Strategy
Stephen Cummings, David Wilson
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questions Written by a team of top management scholars with many years of successful MBA teaching experience.Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
年:
2003
出版:
1
出版社:
Wiley-Blackwell
语言:
english
页:
460
ISBN 10:
1405142197
ISBN 13:
9781405142199
文件:
PDF, 2.40 MB
IPFS:
,
english, 2003