Implicit Measures of Attitudes
Bernd Wittenbrink, Norbert Schwarz (eds.)
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
年:
2007
出版:
1
出版社:
The Guilford Press
语言:
english
页:
294
ISBN 10:
1593854021
ISBN 13:
9781593854027
文件:
PDF, 2.03 MB
IPFS:
,
english, 2007