Web Copy That Sells

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Business & Economics
Web Copy That Sells

Web Copy That Sells

Name: Web Copy That Sells
ISBN: 9780814432525

Maria Veloso

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With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:

Use psychological tactics that compel Web surfers to buy

Create effective, highly-targeted Facebook ads

Test copy to maximize response

Write online marketing video scripts that sell

Craft compelling copy for interactive advertising banners

Produce high-converting video sales letters

And more

Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and...

种类:

Business & Economics

年:

2013

出版社:

AMACOM Books

语言:

english

ISBN 10:

0814432522

ISBN 13:

9780814432525