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The Perfect Meal : The Multisensory Science of Food and...

The Perfect Meal : The Multisensory Science of Food and Dining

Charles Spence, Betina Piqueras-Fiszman
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The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. 

The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner
年:
2014
出版:
1
出版社:
Wiley Blackwell
语言:
english
页:
424
ISBN 10:
1118491025
ISBN 13:
9781306958011
文件:
PDF, 10.34 MB
IPFS:
CID , CID Blake2b
english, 2014
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