Strategic management

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Strategic management

Strategic management

Name: Strategic management
ISBN: 9788132325833

Mavis Culp

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This reference presents a comprehensive and detailed study about Strategic Management. Content: Chapter 1. Introduction to strategic management -- Chapter 2. Business plan -- Chapter 3. Marketing plan -- Chapter 4. Marketing research -- Chapter 5. Marketing strategy -- Chapter 6. Marketing warfare strategies -- Chapter 7. Strategic planning -- Chapter 8. Market analysis and competitor analysis. Abstract: This reference presents a comprehensive and detailed study about Strategic Management

年:

2012

出版社:

World Technologies

语言:

english

页:

103

ISBN 10:

8132325834

ISBN 13:

9788132325833