Advertising and Public Relations Research
Donald W. Jugenheimer
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
年:
2014
出版:
2
出版社:
Routledge
语言:
english
页:
376
ISBN 10:
0765636069
ISBN 13:
9780765636065
文件:
PDF, 3.94 MB
IPFS:
,
english, 2014