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Harvard Business Review on Reinventing Your Marketing (Harvard Business Review Paperback Series)
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Stop pushing products--and start cultivating customer relationships.If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Figure out what business you're really in- Collaborate with customers to meet current and future needs- Create products that perform the jobs people need to get done- Get a bird's-eye view of your brands' strengths and weaknesses- Tap a market that's larger than China and India combined- Deliver superior value to your B2B customers- End the war between sales and marketing
年:
2011
出版社:
Harvard Business Press
语言:
english
ISBN 10:
1422162559
ISBN 13:
9781422162552
文件:
EPUB, 830 KB
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IPFS:
CID , CID Blake2b
english, 2011
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