When Search Meets Web Usability
Shari Thurow, Nick Musica
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
年:
2009
出版:
1
出版社:
New Riders Press
语言:
english
页:
209
ISBN 10:
0321605896
ISBN 13:
9780321605894
文件:
PDF, 5.32 MB
IPFS:
,
english, 2009
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